The Direction Group has been launched as a marketing services
group, drawing on the expertise of some of the most talented
and respected in the marcom world. The Group’s primary
objective is to offer its clients a refreshing alternative
to marketing by virtue of its more integrated and media
neutral approach to marketing services.

The Group aims to significantly improve the way clients
select and engage the increasingly wide range of specialist
marketing services needed to achieve their marketing
objectives. It provides a single point of client contact
to a wide alliance of ‘best of breed’ independent marketing
specialist companies and already there are 10 independent
UK and European partner companies with a combined turnover
of over £50m. The many services provided range from project
management, research, marketing consultancy, creative services
and specialist marketing disciplines such as advertising, PR,
print, direct marketing, digital media, logistics,
merchandising, sales promotion, exhibitions/events and
conferences.

Today, clients are looking for increased efficiency and
better value from their marketing budget and Direction
Group provides clients with an impartial and powerful
management proposition. Clients want to be sure they
are being offered the best marketing solution but only
a truly media-neutral group of well managed, independent
service providers can offer this.

“At Direction Group, we do not regard advertising or
any other marketing discipline as the lynch pin of a
campaign, nor indeed that the lead agency be an advertising
agency. Instead, we believe in ascertaining the solution
to the brief and then deciding how best to reach the target
market to deliver the most effective message using the
marketing specialists in the group,” explains Chris Parry,
Group Director of Direction Group. “There is NO bias towards
any one marketing discipline, because we represent all of the
marketing disciplines provided by companies who are independent
of each other but brought together under the single Direction
Group umbrella. So, for example, if we identify that the
client needs to create an internal communications programme
before any other activity, then that’s what we will recommend.”

Direction Group is based in the Thames Valley, the UK’s
fastest growing business region, near Reading, Berkshire.
It is targeting those companies seeking maximum leverage
from cost-effective, mixed-media marketing solutions through
one point of contact, particularly those companies that
have a small marketing team, with neither the time nor the
resources to be dealing with a plethora of different
marketing suppliers, as well as those clients that are
looking to outsource the management of their marketing
activities.


For further information, please contact:
Richard Stephens
DirectionGroup
Tel: 0118 989 8104
Mob: 07836 587096
Email: richards@directiongroup.co.uk
www.directiongroup.co.uk