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Marketing services
group launched to seek better value
and budget efficiency.
29th Nov 2002
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A NEW marketing services group has been launched aimed at
providing one point of contact for clients looking to make
best use of their budgets.
The Direction Group is the brainchild of Chris Parry,
former chairman and managing director of FCA! and who lives
in Marlow, and Richard Stephens, founder and managing
director of Creative Direction Consultants.
There are already 12 independent UK and European partner
companies within the group with a combined turnover of more
than £50 million and further specialist service providers are
now under review including loyalty programmes and contract
publishing.
Chris said: “Today clients are looking even closer for
increased efficiency and better value from marketing budgets.”
“The Direction Group provides a single point of client contact
to a wide alliance of best of breed independent marketing
specialist companies.”
“These”, he explained, “range from project management,
research, consultancy, to specialist marketing disciplines
such as PR, advertising and exhibitions.”
He said “a criteria for joining is that the company must be
known to himself or Richard. Members pay a one-off fee to join.”
The group has an office in Reading and Chris said “it was
targeting those companies which do not have the time nor the
resources to dealing with different marketing suppliers.
It would also target those clients who are looking to
outsource their marketing activities.”
For further information, please contact:
Richard Stephens
DirectionGroup
Tel: 0118 989 8104
Mob: 07836 587096
Email: richards@directiongroup.co.uk
www.directiongroup.co.uk
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