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The Founders

Richard Stephens Chris Parry

Independent Consultant

Chris is well known in the marketing communications business
as a top-level manager. He has created, bought, sold, merged,
developed and run very good agencies, across all marketing
disciplines. He started his career in Advertising at Ogilvy.

Then in 1978 became MD of one of the leading Sales Promotion
agencies called Print Promotions & Publicity Ltd, which was part
of the Omnicom group. In 1981 he set up an agency for the Publicis
Groupe, before setting up his own agency in 1984, which he sold in
1989 & became part of the Holmes & Marchant Group. In 1993 he
became Chairman & CEO of FCB Impact part of the Publicis/True
North group. He ran this agency, then called FCA! until 2000 by
which time it had become a top 30 UK agency and it was voted
Agency of the Year by Campaign magazine.

In 2001 he set up Mentor Marketing & Investment (MMI) who act
as group that invest their time in providing relevant business advice
and capital to marketing service companies across all Marketing
service sectors and therefore add considerable value to those
companies through their own relevant business experiences. Fellow
Mentors include Colin Lloyd past President of the DMA (Direct
Marketing Association) John Hooper Chairman of the RAB (Radio
Advertising Bureau) and past Chairman of ISBA, and Clive Mishon
past Chairman of the SPCA (Sales Promotion Consultants Association)
Since it's creation he has met with and investigated over 70 marketing
service companies, working with a number of them as a Mentor.

Chris has considerable experience across all sectors, working with
International brands such as Renault, Citroen, Kia Cars, Skoda,
Schweppes, Coca-Cola, Pepsi, Fidelity Investments, Siemens, Hewlett
Packard, Intel, Sony, Virgin, Lego, AT&T, Central Office-Action 2000,
Queens Award to Industry.

From May 2002 Chris worked with Richard and Creative Direction
as Business Development Director. As part of his responsibility he
helped conceive and develop the concept behind the DirectionGroup.
Although no longer with the company, he remains an enthusiastic
supporter of the concept.